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Green Business Award Speaker 2021 Information
Advisory Board Story

Désirée Baer

CEO, SBB Cargo

The business economist with a degree from the University of St. Gallen (HSG) has been CEO of SBB Cargo since March 2020. From 2017, Désirée Baer was CEO of Securitrans Public Transport Security AG. With just under 1000 employees, this is the leading provider of security and construction logistics in public transport. Before that, Baer spent seven years as a member of the Management Board of SBB Infrastructure, where she was in charge of various areas including production, logistics, fleet management, purchasing, sales and IT. Désirée Baer also has management experience from management consulting and was managing director of a start-up company.

panel | German

Review
2021

KEY-TAKE-AWAYS

Not only the transport from A to B, but the entire logistics chain should be considered and thought about. This is a major challenge for SBB Cargo AG.

The circular economy does not necessarily complicate business processes, but simply changes things for customers, employees and suppliers. They have to be taken along with them.

In the logistics industry, the focus is still on profitability and quality. A rethink must take place in these areas at various levels.