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Matthias Baumann

Chief Executive Officer, Möbel Pfister AG

Matthias Baumann has been CEO of Möbel Pfister since 2015. After his commercial training, he completed job-concurrent studies in business administration at the Zurich School of Economics (HWV). In 1996 he joined the Migros Zurich Cooperative in the Controlling and Corporate Development department, and then in 1998 moved to Globus AG as Head of Group Controlling Magazine. From 2000 to 2009 he managed the office supplies provider Office World AG and then for two years the furniture chain Interio AG. From 2011 to 2015 he was managing director and member of the group management team for the online mail order pharmacy Zur Rose Group AG.

Representatives of Swiss SMEs look pragmatically and honestly at the circular economy sector and explain the challenges and opportunities.

SME Switzerland | German

2.30 p.m.

Panel discussion on SMEs and circular economy

Dominik Isler took the stage again, this time hosting a discussion on the circular economy and Swiss SMEs. Though this subject is very much present in the Swiss economy, as Silvan Lämmli, CEO and co-owner of PANOLIN AG says, “we don’t talk about it.” A reason for this could be, as Dominik Isler suggests, the fear of being accused of “green-washing”. The three companies represented on stage, PANOLIN AG, Girsberger Holding AG and Möbel Pfister AG, could not be accused of such thing. All three companies have started working towards a circular economy years ago. In doing so “one needs to look at the global context,” Matthias Baumann, CEO of Möbel Pfister AG says. Not only the global context, market demand and the regulations need to be looked at, Michael Girsberger, CEO of Girsberger Holding AG says, “it’s important to intrinsically want to make a progress.”